MKT 208 Blog

Internet Marketing

I really think this article hits the nail on the head. With internet marketing becoming a "must" for advertisers, it's important to take risks every now and then.
As a company advertises on the internet, they have to realize that they are competing with an entire world of companies with the exact same product. Their competition and potential customer base probably just increased ten fold. They must also realize that brand loyalty is a joke. If a customer is actually looking for your product and you don't provide exactly what they want - boom! - they click on another provider. Because of the internet, that decision and that transition takes all of fifteen seconds.
So, a company can't afford to be afraid of advertising on myspace. The possibilities are far too great to be left untapped or to wait a moment too long and loose the opportunity to your competitor. Imagine how much success viral marketing could have in an environment like that. It's a world of conversation between specific demographics. Steal a piece of that conversation and your brand could live forever.
As long as a company knows what type of marketing mix they are dealing with ahead of time, there should be no surprises. There's a risk involved in everything, but when the reward is so great the risk is worth it.

Assignment class 1

Obtaining brand loyalty is difficult for any company trying to find their niche. Wal-Mart found their’s in low prices. They didn’t forget or misunderstood what brand promise was, there was just no other way for them to successfully carry their inventory at those kind of prices. Wal-Mart decided what their goals would be and was, and still are, forced to sacrifice a piece of that consumer trust. Not one person would argue that they could have a far better relationship with Target, but most would continue to do their shopping at Wal-Mart, simply for the selection and cost.
Wal-Mart has been successful for a long time in the are of brand awareness. When someone asks a friend where they can get a tire for their bike at eleven at night, or a birthday bag for the present they have to deliver in fifteen minutes, the answer is almost always the same - Wal-Mart (that’s success).
If you cross a few lines, upset a few people, even make enemies, that’s business. That’s also why Wal-Mart is trying to make those same people happy again with their green campaign and health clinics. It’s not that they actually wanted to break certain trust issues, it’s that they had no choice.