This is a good one. You think reality tv shows are taking over your evening viewing? Well, this is guaranteed to reassure you that there is no end in sight. How about a cat reality tv show? This is the marketing promotion of Meow Mix cat food, orchestrated by Grand Central Marketing, Inc.. They call it the Meow Mix House. There's ten rescued cats that stay in this house together with hidden cameras in every room. Think 'Big Brother', only feline. They even have competitions, including the climb-a-thon and the purr-off. These people are nuts! Three minute clips are shown on animal planet and www.meowmix.com. Viewers vote for their favorite cat, and each week one gets voted out of the house (you'd think there would be some sort of law suit by 'Big Brother'). The cat that gets booted is adopted by a permanant family. This totally sounds fanatical to me, but I can see how it would work. Meow Mix is on the grocery lists of every cat lover who's heard of this promotion.
And yes, this ties in with ch 4 in that Grand Central Marketing just won the Best Entertainment Marketing Campaign in the World at the Diamond Awards http://thediamondawards.org/. They are an awards program that honors Best Marketing Practices from all over the world.
http://www.theglobalmarketer.net/campaignnews/article.jsp?id=460
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